Copywriting: Zettle

Created in: 2019
Main topic: Stockholm Pride slogan for Zettle
Client: Zettle (previously iZettle)

During my time at Zettle, I was in charge of the content on their social media channels. Besides that, I was also part of the team that worked on the branding for Stockholm Pride in 2019.

Zettle is a company that supports small businesses by enabling them to accept card payments whenever and wherever they need them. As a result, companies can grow more quickly.

With this in mind, I came up with the slogan, “Grow your business with Pride”.

This slogan has a double meaning, as pride stands for being proud of your own business, but it also stands for the Stockholm Pride, where people celebrate diversity. Celebrating diversity is something I fully support myself as well.

My coworkers from the copywriting department were thrilled with the slogan. It was used on social media platforms and in advertisements during Pride Week.

My colleagues from the graphic design department were responsible for the visual elements.